A website is very important for your business. You will realize that it can help you to market your products and services. This is the reason why most businesspersons create websites for their businesses. It is important that you ensure that your website ranks high on the search engines. If your website ranks high on search engines, visitors will be able to see your content and even contact you. It important that you ensure that your website loads faster so that visitors can access your content within a short period of time. Page speed basically refers to the amount of time a page needs to be completely loaded. This actually depends on a number of factors. You will realize that page speed actually matters for both the users and the search engines. If you your website takes time before loading, visitors will be discouraged and will click to other sites.

Page speeds matters to search engines. One of the popular search engine is Google. Google is considering adding web page speed as a ranking factor in the search engines. If your site does not load fast enough, its ranking may be lowered. There are several tips that can help you improve your web page speed. These include:

Use CSS navigation

You will realize that sites that use flash, JavaScript or video to impress their visitors normally slow the load times of web pages. Search engines do not index these files. You should instead create a CSS menu so that the search engines can spider the links.

Use external files

You do not have to place all the CSS or JavaScript code in your web page. You can place it in an external file. This will go a long way in reducing the code clutter and eventually speed up your pages.

Optimize images

If you have too many images or a few large images on your web page, its loading time will be reduced. You can use thumbnail images and optimize them using graphic software such as Photoshop or Fireworks in order to reduce the size of your pages.

Use Server side includes (SSI) for easy maintenance

You will realize that SSI basically enables you to update hundreds of pages by just editing one file instead of editing each one separately. It is important to note that these files must be loaded each time they are accessed from the server. In this case, you should make sure that your web host uses fast servers.

Fast servers

Most web hosting servers host multiple websites on the same server. If one site suddenly receives a surge of traffic, it might overwhelm the server and your site might be temporarily offline. This is the reason why you should look for a reputable services that guarantees 99% uptime and does daily backups.

Page speed also matters to the users. A positive user experience will lead to more conversion rates. If your website loads fast, visitors will be able to understand what you are offering in a short period of time. If your products please them, they will complete your order forms. This will go a long way in boosting the sales in your business. This eventually helps you to make more profits.

If your web page loads faster, visitors will be able to navigate from one page to another with a lot of ease. This goes a long way in increasing your total page view per user. If you have an ecommerce site, you should ensure that it loads faster. A client should not strain to open your website. He or she should access your website with a lot of ease. If your website speed is low, you can hire professionals in web design. In this case, you should consider hiring Richmond web design.

We can help you in boosting the loading speeds of your website. This can help you in increasing your conversion rates and profits. We have more experience in web design and have served a number of clients. In addition, we normally offer reliable services to all our clients. Most businesspersons have hired our services and have enjoyed the results. Choose Richmond web design services today and you will not regret. Our services are truly incredible.