With the increase in adoption of smartphones and tablets so does the significance of mobile-friendly sites. A mobile-friendly website is critical, particularly when SEO is a key component of your digital marketing plans. In the past few years, mobile phone and tablet sales have surpassed those of desktops and laptops and mobile internet usage now ahead of traffic from desktops.
With these trends, it makes sense to strategize your marketing around mobile devices for today and in the future. 67 percent of internet users say they have a higher likelihood to buy from a mobile-friendly site than those that aren’t. If your company rely on SEO to drive traffic to your site, it is wise to begin the transition to a mobile-friendly website that is responsive to all screen sizes with the help of a professional Virginia Web Design Company. The debate on whether to optimize a website to be responsive or build a separate mobile website goes on each with its pros and cons. The intended audience, website purpose, and whether SEO is important to your site are some of the determinants on which option to go with.
If SEO is crucial for your website then building a responsive website for mobile SEO is important because:
Google recommends it
Google currently holds the largest market of Internet search traffic compared to other search engines, so when it speaks, every SEO-minded person must listen. It has stated that it recommends a responsive web design for mobile configurations and has also stated this as the industry best practice.
Having a responsive site design means you keep one URL and HTML no matter the device your site is accessed from. This makes the site easier for Google bots to crawl and index the contents of your site. Keeping a separate mobile site will require a separate URL and different HTML, it also requires Google to crawl and index more than one version of the same site.
They prefer responsive websites because it is easier to interact with, link to, and share contents that exist on one site than it is to work with content in separate mobile and desktop sites. An example is when a user shares a link from a mobile site through twitter then the receiver opens it on a desktop. This will result in a stripped down mobile site viewed on a desktop. The user experience will be suboptimal, and since Google has placed a big emphasis on user-experience, this may work against your SEO strategy.
One site for many devices
Designing a responsive site will provide the users great flexibility in accessing the site content from any of their devices and screen sizes. Since you cannot anticipate all the screen sizes and devices users will log in from, this is the best option to serve all of them with one website. Keeping a responsive site will serve your visitors well no matter the devices they use and ensure a great consistent user experience. For example, a user searches for a product on their smartphone on their train ride home then decides to continue the search on the same site on their desktop at home. If the site is not responsive, the user will be disappointed by the user experience on the desktop and leave costing you a potential customer. However, if the site is responsive, your customer can come from anywhere using any device very comfortably and seamlessly.
It is easier to manage
Managing one site is tough enough, building the SEO optimizations and working on the campaigns. Imagine having to do these do a mobile and desktop site separately. This is the key advantage of creating a responsive website that can handle all activities and campaigns all in one place. Having a mobile-specific SEO campaign has its merits like optimizing for keywords that users will most likely type on a mobile device like a smartphone.
Even with this advantage, you don’t need a separate mobile site to run a successful mobile SEO strategy. The mobile-specific keywords can still be incorporated into your responsive site to benefit from all the advantages.
There are great benefits of implementing a responsive website especially when SEO is core to your marketing strategy. Google highly recommends it, it also allows one website to give your users a great experience, and makes it easy to manage your SEO campaigns from one site instead of duplicating the effort.